The Ibis Rotherham East, situated just off Junction 1 of the M18 at Bramley, was one of three hotels recently sold to an owner-operator on behalf of offshore owners.
David Lee, Regional Director – Hotels at Christie & Co, said: “We are pleased to report this sizeable transaction which generated significant interest. Limited service hotels continue to be very popular with all types of investors.”
The hotels were sold at an undisclosed price.
Now the hotel on Moorhead Way, that was put up for sale with a guide price of £4m, is being advertised as "Garner Hotel Rotherham East" - part of IHG Hotels & Resorts, one of the world’s leading hotel companies.
IHG’s newest midscale conversion brand has seen rapid growth since its global launch in 2023, particularly in the company’s largest market in Europe – where appetite for hotels in the essentials segment continues to gain traction.
Garner strives to become the leading choice for travellers of all ages seeking quality stays at an affordable price point – offering the all-important things guests value, including convenient locations, comfortable beds and free Wi-Fi. Guests will experience Garner’s signature ‘refreshing moment’ free drink and snack on arrival, as well as having access to fresh bean-to-cup coffee and the Garner Shop.
"Our dedicated operations and development teams work hand-in-hand on the ground to deliver a seamless, efficient value proposition for every Garner property. This includes delivering the brand’s competitive conversion cost per key, flexible design and reduced pre-opening costs through a rapid conversion process. This coordinated effort not only supports our owners but also guarantees guests a consistent, high-quality, and affordable experience.
"As we continue to expand Garner’s presence across the UK, we remain committed to partnering closely with our owners and investors to maximise value and unlock new opportunities in the midscale segment.”
The 2024 listing stated: "This purpose-built hotel has 86 en-suite bedrooms spread over four floors. On the ground floor there is an open plan multi-functional space, which includes the reception area and a combined dining area for breakfast and dinner with a bar, featuring a pool table and a large screen TV (capacity approximately 50). There are also four well-equipped meeting rooms with a capacity of six up to 20 guests."
Garner Hotels website
Images: Garner / Christie & co
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